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FuturMaster Advanced Promotion Management

FuturMaster Advanced Promotion Management (APM) optimizes all promotional activities. Promotions are  managed throughout their lifecycle from initial creation through their approval by various stakeholders to their final completion in store. Expert techniques are used  to simulate the promotional impact (cost, margins, retailer margin, capacity etc..) prior to the start date and actual data is captured throughout the promotion for rapid decision making and post-promotional analysis of the effectiveness of the campaign. APM puts you in charge of your promotional spend and drives increased promotional profitability.

  • Promotion planning by customer, product, period, status…
  • National or regional promotions with in-store dates, product listings and quantities…
  • Automatic calculation of the uplift and delivery profile of a promotion
  • Management of cannibalisation and post-promotional effects
  • Re-profiling of fixed quotas based on actual orders
  • Approval process and comment logging
  • Alerts for under-performing promotions
  • Pre- and post-promotion analysis 

Plan

your operations

Simulate

the possible impacts

Organise

the collection of information from different stakeholders

Calculate

the performance of each operation

Follow

the trends

Analyse

the effects